Vocational training

Vocational training player Aptech launches its EdTech initiative ProAlley.com

Professionally trained gamer Aptech is investing Rs 17 crore in foraying into the edtech segment with its latest addition to the brand – ProAlley.com. With this, the brand intends to reach a new audience segment – ​​self-paced learners who want to learn and build a career in the growing media and entertainment industry from the comfort of their own home.

While the brand’s initial offerings will focus on the growing media and entertainment segment, AVGC (animation, visual effects, games and comics) given the mass employment opportunities, they will however not be limited to this single segment.

The new business is fully online. It starts with five courses and the company intends to add 10 new ones every quarter.

Aptech is home to several education brands including Arena Animation, MAAC, Lakme Academy Powered by Aptech (LAPA), Aptech International Pre-school, Aptech Aviation Academy, Aptech Learning, among others. ProAlley.com will extend Aptech’s philosophy of job-focused education and employment enablement by focusing on training and upskilling the new era technology user .

The brand offers two packages to choose from, “Pro” and “Pro-Plus”. Both plans offer certification courses. “Pro-plus” offers additional benefits, including building and enhancing a portfolio with expert guidance, job placement assistance*, personalized individual mentor connection programs, and graded and timed assignments real.

Dr. Anil Pant, Managing Director and CEO of Aptech, said: “Our Ed-tech initiative is aimed at self-directed learners, freelancers, influencers, content creators – literally anyone looking to empower themselves with new skills, seeking a career in the media. , entertainment or AVGC segment. The AVGC industry is in a steady phase of its flight, where the IT sector stood about 20 years ago.