Professional courses

How to Become a Public Relations Professional: Courses, Institutes, and Prospects

Summary

Public relations encompasses areas of communication such as journalism, media science and new media

A Masters in Mass Communication or a PG degree in Public Relations or Mass Communication and Journalism may be an ideal route

When it comes to rewards at work, the sky is the limit for public relations (PR) professionals. But that comes with a caveat – you need to work hard and stay on your toes to get the most out of anything that comes your way. If you are comfortable with the media and a good communicator, this could be the best career for you.

What is PR?

Public Relations (PR) involves preparing media strategies for clients to attract media attention to influence public opinion and behavior. As a public relations professional, you can either work in-house for an organization or be part of an agency that deals with a range of clients. The job can be glamorous and rewarding as it can involve mingling with celebrities and hosting events. Public relations encompasses areas of communication such as journalism, media science, advertising, and corporate communications.

Studying public relations:

  • You must complete your Class XII board exams with at least 50% aggregate in any stream.
  • After passing your board exams, you can continue your education in mass communication.
  • You can also choose to pursue an undergraduate degree in any other subject like English, Journalism, Economics, Mass Communication or even Engineering at a recognized university with at least 60% aggregates.
  • After graduating, you can pursue a master’s degree in mass communication.
  • You can also choose to pursue a PG degree in public relations or mass communication and journalism.

Mass Communication: Courses, Institutes, Scope and Functions

Popular colleges that offer public relations courses:

Jadavpur University, Kolkata

Course: MA in Journalism and Mass Communication.

  • Duration: Two years.
  • Eligibility: You need a bachelor’s degree in any stream with at least 50% aggregate.
  • Admission: Depends on your aggregate in the school leaving examination and also on your performance in the subject aptitude assessment conducted by the relevant department.
  • Click here to find out more.

St. Xavier’s College, Kolkata

Course: BSc in Mass Communication and Videography.

  • Duration: Three years.
  • Eligibility: You must pass your Class XII board exams with at least 60% aggregate.
  • Admission: Merit-based.
  • Click here to find out more.

Course: Graduate Diploma in Mass Communication and Public Relations (MCP).

  • Duration: One year.
  • Eligibility: You must complete your degree in any stream. Final year students can also apply.
  • Admission: It depends on your qualifications, work experience and performance in the personal interview.
  • Click here to find out more.

Manipal School of Communication, Karnataka

Course: Degree in Media and Communication.

  • Duration: Three years.
  • Eligibility: You must pass your Class XII board exams with at least 60% marks to sit for an entrance test.
  • Admission: It depends on your performance on the test.
  • Click here to find out more.

Course: Master’s in Media and Communication.

  • Duration: Three years.
  • Eligibility: You must complete your bachelor’s degree in any stream with at least 50% aggregate to sit an entrance test.
  • Admission: It depends on your performance in the entrance test and the personal interview that follows.
  • Click here to find out more.

Jamia Millia Islamia, New Delhi

Course: MA in Mass Communication.

  • Duration: Two years.
  • Eligibility: You must complete graduation in any stream with a total of 50% to sit an entrance test.
  • Admission: It depends on your performance in the entrance test and the personal interview that follows.
  • Click here to find out more.

Indian Institute of Mass Communication (IIMC), New Delhi

Course: Graduate Diploma in Advertising and Public Relations.

  • Duration: One year.
  • Eligibility: You must complete your bachelor’s degree in any stream with at least 50% aggregate to sit an entrance test.
  • Admission: Depends on your performance in the IIMC entrance test and subsequent personal interview.
  • Click here to find out more.

Xavier Institute of Communications (XIC), Mumbai

Course: Graduate Diploma in Public Relations and Corporate Communication.

  • Duration: One year.
  • Eligibility: You must complete your bachelor’s degree in any stream with at least 50% aggregate to sit an entrance test.
  • Admission: It depends on your performance in the XIC entrance test and the personal interview that follows.
  • Click here to find out more.

Mudra Institute of Communications (MICA), Ahmedabad

Course: Advanced Certificate Program in Advertising Management and Public Relations (ACPAMPR)

  • Duration: 11 months (online)
  • Eligibility: You must complete your degree from any stream to become eligible for application.
  • Admission: You must write a Statement of Purpose (SoP) and then show up for a subsequent phone interview.
  • Click here to find out more.

YMCA Institute for Media and Information Technology Studies, New Delhi

Course: Undergraduate degree in Public Relations, Media and Event Management.

  • Duration: One year.
  • Eligibility: You must pass your Class XII board exams or its equivalent.
  • Admission: It depends on your performance in the entrance test and the personal interview that follows.
  • Click here to find out more.

Course: Undergraduate degree in Public Relations, Advertising and Marketing.

  • Duration: One year.
  • Eligibility: You must pass your Class XII exam or its equivalent to sit for an entrance exam.
  • Admission: It depends on your performance in the entrance test and the personal interview that follows.
  • Click here to find out more.

To study abroad

Public relations is a well-established field of study in other countries. Several foreign universities offer courses closely related to journalism, media studies and new media. Here is a list of foreign institutes that offer public relations courses:

  • University of Akron, USA
  • Central Michigan University, USA
  • University of Bristol, UK
  • Regent’s University London, United Kingdom
  • University of Alberta, Canada
  • Auckland University of Technology, New Zealand
  • University of Applied Sciences for Media, Communication and Management, Germany

Roles with a Public Relations Degree:

  • Public relations officer: They are responsible for setting up promotional campaigns, organizing events and interacting with the press to maintain the positive image of the client. They use all forms of media and networking to build, maintain and manage the credibility of their clients.
  • Press relations officer: They create and maintain a positive image of a company, agency, public figure or specific product through media channels. They also organize marketing campaigns and public relations initiatives.
  • Communication specialist: These professionals help businesses by maintaining the internal and external interactions of a business. They also work to publicize the company’s operations to the outside world. These professionals write press releases, respond to media inquiries, assemble materials, and plan events and press conferences.
  • Events manager: They perform tasks such as site identification and planning, working closely with customers and suppliers, overseeing logistics, budgeting and accounting, risk management, and event documentation.
  • Client Relations Officer: They are customer service representatives who typically work in the hospitality industry and assist customers. They also handle guest feedback, help with the check-in process, and introduce all facilities, such as swimming pools and cafes.
  • Customer Service Manager: They provide customer service by managing and motivating the support team, designing incentive programs, and developing customer service goals.
  • Marketing Relations Manager: These professionals assist marketing and sales teams with product launches and campaigns. They work on promoting brand awareness, image and positioning.

Last updated on February 08, 2022